180912 Vca Dubai 900 X 900

180912 Vca Dubai 900 X 900

INTRODUCTION

INTRODUCTION

L'ÉCOLE Van Cleef & Arpels, first of its kind in the world, made its début in Hong Kong on October 16th, 2014; the nomadic school of jewelry & watchmaking took up residence at PMQ for the next 17days. L'ÉCOLE Van Cleef & Arpels offered a range of courses and conversations designed to illuminate and to inspire to lovers of beauty, enlightened connoisseurs and professionals. The Maîson requested the designer to conceive a total branding for L'ÉCOLE Van Cleef & Arpels, which shall capture the essence of L'ÉCOLE Van Cleef & Arpels in Paris with the embodiment of local éclat wherever the school is visiting. The selection of materials, color tones and details was carefully fine-tuned to set L'ÉCOLE Van Cleef & Arpels apart from the boutiques without losing its heritage.

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