The gentrification within the neighborhood of Xin Tien Di in Shanghai, created a new perspective towards culture, life style and historical preservation of old Shanghai since the launch. Frequented by the generation of millennials, foreign expatriates and international travelers, Xin Tien Di is young, fun and vibrant. Situated at the old address of Shanghai Tang, PUYI Optical created a new look that is modern, serene yet exciting, befitting that of its new clientele. Upon entering through the green terrace, the fairy pendants welcome guests under the vaulted ceiling. The visitors are encouraged to casually try on a few pairs of sunglasses from PUYI's latest collections. At a distance, the Art Deco inspired bamboo paneling welcomes the visitors into the drum filled with top of the line high-end opticals. The VIP suite, with a mini garden tucked on the side, showcases some of the bespoke collections curated for the connoisseurs.